3 social media posts that are perfect for market research

The more you can involve your online community in your product research, the more ‘invested’ they’ll feel. So when your product/service goes on sale, they’ll be far more likely to buy. That’s why asking questions about product/services you’re developing can be a great way to get your audience involved.

You can ask about anything, including titles/names, logos and/or design features. Just make sure what you ask is specific and easy to respond to. If your question is to ‘open’ people won’t reply.

If you’re using images (which I would recommend if possible) label up options e.g. 1, 2, 3 4 or A or B. The ideas is to make it as easy as possible for people to reply.

For example, before we open pre-orders of my Courageous Content Planner each year, we publish a short list of 8 potential cover designs and invite my social media followers to vote for their favourite one. This helps create a buzz about the upcoming launch.

It also allows us to build a waitlist for the planner. So when my planner goes on sales, we have a list of people who are excited and ready to buy.

Creating a waitlist is a great way to increase sales of a new product/service. So do include a call-to-action for your waitlist in your post. And no you don’t need fancy tech or email marketing automation to create a waitlist. As long as you are compliant with data protection law, you can create a spreadsheet or even a list in a notebook (what’s important here is the strategy – not the tech).

You can turn posts like this into polls on Facebook, Instagram, LinkedIn and even Instagram Stories. You can even turn them into social media videos, including Instagram Reels.

I include templates for market research posts in my content kits, including my Courageous Planner Launch Content Kit.