Which online course platform is best? (The answer might surprise you)

March 18, 2022

You don’t need a fancy online course platform – or email marketing software – to launch an online course – especially when you’re a new course creator. Here’s what you can do instead.

Janet Murray Courageous Content Podcast Headshot

You don’t need to figure out how to host an online course on your website. Or pay a developer to build a membership area. Or sign up for a service like Teachable, Thinkific or Kajabi.

In this episode of the Courageous Content Podcast, I’ll share my thoughts on the best place to launch your online course (and the answer might surprise you).

Here’s what you’ll find out:

If you’re thinking of launching an online course, I’ve got great news for you.
You don’t need to figure out how to host your online course on your website. Or pay a developer to build a membership area? Or sign up for a service like Teachable, Thinkific or Kajabi – which generally take a percentage of your sales

Now I’m not saying these aren’t all good solutions – they are. I’ve used sites like Teachable to host my online courses – and they’re really good. A few years back I invested around £5k to have a membership site built on my website – and it was worth every penny.

What I’m saying is that you don’t need any of this. And that unless you’re selling in the hundreds or thousands, you really don’t need to worry about any of it.

Why you don’t need fancy tech to launch an online course

Your students aren’t interested in where/how you host your learning resources – they are interested in the quality of the resources – and whether they get the transformation they are hoping for.

So if you’re creating your first online course (or trying to increase sales of one you already have) your priority should be creating a great learning experience.

If you’ve listened to any of my previous episodes on this topic: You could start generating recurring income today (so why aren’t you doing it) or 3 online courses you can create in a morning, you’ll know that an online course does not need to be an all singing, all dancing multi module course – it can be a single video tutorial, Ebook or toolkit. In fact this might actually be better for learners.

The best free and low-cost ways to host your online course

Here are a few free/ low-cost solutions for hosting your online course.

  1. A video hosting platform like Vimeo/Wistia (which even allow you to add password protection)
  2. YouTube (you can upload private/ unlisted videos)
  3. Dropbox/Google
  4. Zoom (just share the link to the recording)
  5. Canva (you can now record presentations in this design tool)

Fear of tech (and how it can stop you generating recurring income)

Even as an experienced course creator, I still always aim to keep things simple with tech. For example, my Courageous Launch Content Kit is hosted on a Google spreadsheet – as this felt less overwhelming than putting it inside my membership site.

If you’re spending time worrying about how to get your course onto your website – you’re delaying bringing money into your business.

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