If the events of recent years have taught us nothing else it’s this: when awful things are happening in the world, we have to keep going – until we can’t.
So it’s not insensitive to continue to promote your business during a global crisis.
What IS insensitive is to continue to post your ‘usual’ content – without acknowledging what’s going on around you.
Easier said than done though right? Especially when your feed is full of people telling you what you should and shouldn’t be posting. And you’re watching others get shot down for getting it ‘wrong’.
So how do you manage your social media content with sensitivity during difficult times?
Get my take in this short episode of the Courageous Content Podcast.