One of the most common marketing mistakes made by business owners is focusing on content tactics instead of content strategy – obsessing over whether to start a podcast or a YouTube channel, or the best time to post on social media or which scheduling tool to use.
But creating an effective content strategy isn’t about which platforms you use. Or how often you post or what time of day.
It’s about publishing the right type of content at the right time. So you can get the results you need. In other words, it’s about content strategy, not tactics.
In this episode of the Courageous Content Podcast, I’ll share how to create a recession proof content plan that will set you up for success in 2023.