4 content ideas for July (that use awareness days)

June 22, 2022

Get inspired with 4 content ideas for July that use awareness days.

Do you need some content ideas for July?

In this episode of the Courageous Content Podcast, I’ll share four ready-to-go content ideas for July for small business owners.

You can use them as inspiration for social media posts, blogs, newsletters, podcasts (and any other content you create to promote your business).

You can listen to the podcast or read the blog version below.

Here’s the awareness dates I cover:

Tell the Truth Day (July 7)

National Simplicity Day (July 11)

National Sleepy Head Day (July 15)

World Emoji Day (July 17)

Tell the Truth Day (July 7)

Tell The Truth day is the perfect opportunity to blow the lid off common myths/misconceptions – about your industry and/or products/services like yours.

For example: [INSERT NUMBER] common myths about [INSERT MYTH OR MISCONCEPTION]

Or the truth about [INSERT COMMON MYTHS MISCONCEPTION].

If you have a copy of my Courageous Content Planner, you’ll know I recommend 4 styles of content. These are:

To create a news/trends post, you can link it to a timely event that’s relevant to your business e.g. the Tour de France or British Open.

Remember that you don’t have to use awareness days literally – they can be used to inspire ideas. For example, I did a series of podcast episodes in early 2022 on the online business industry.

My episode on is it time to shake up the online coaching industry and/or is the obsession with 6 and 7 businesses harmful would both have worked well for Tell The Truth Day.

Sharing your opinion is an example of community content – because you’re bringing your audience closer to you.

And by the way, don’t forget that awareness days can be used to help you repurpose content. Re-publishing posts, podcasts, blogs to coincide with relevant awareness days and/or key dates is a great way to save time – and make your content timely/relevant.

National Simplicity Day (July 11)

This is the perfect opportunity to create a post about how you can simplify the lives of your prospective or current clients with the products or services you sell. So for example, you could create posts on:

[INSERT NUMBER] ways to simplify your [INSERT SOMETHING YOUR IDEAL CUSTOMERS/CLIENTS WOULD LOVE TO SIMPLIFY].

Or
Simple ways to [INSERT SOMETHING YOUR CUSTOMERS WOULD LOVE TO KNOW HOW TO DO]

These are both examples of educate content. To turn this into a news/trends post – simply add in something timely and relevant.

For example:
5 ways to simplify your business processes so you can take the summer off.
Or 3 ways to simplify your curly girl hair routine when you’re on holiday.
Simple craft activities under 10s can do in the summer holidays.

You could also create community style posts about the simple things in life that bring you joy. For example, you could share a favourite simple recipe or a song that makes you smile – and invite your followers to share theirs.

National Sleepy Head Day (July 15)

People love talking about sleep – so this is always a winning topic.

If it’s relevant you share/advice and tips on sleep that are relevant to your audience. This could work as both a news/trends or educate style post.

If not, how about raising some issues people mustn’t go to sleep on in your industry/space? This would be an example of inspire content (as you’re sharing an opinion).

For a quick community style post for a Facebook group (or Instagram Story), you can simply ask:

How much sleep do you get each night?
Where/how do you like to sleep
Do you have a ‘side’ of the bed (and do you sleep on it when you’re not with your partner)

And this question is always a winner for me

World Emoji Day (July 17)

On World Emoji Day, you could ask your community which emoji they use most often. Or maybe which one they overuse. If you can make it relevant to your industry/space – even better.

One of my favourite examples of this is from podcasting expert Charlotte Foster who simply asked her audience which was the right emoji for podcasting.

For a news/trends style post on this subject you could talk about new emojis.

Follow the World Emoji Day account on Twitter for all the latest emoji news.

If you run a Facebook group, ask members which emoji sums up how they’re feeling today/this week. Or an emoji that represents their feelings on a relevant topic. This would be an example of a community post.

Need more ideas on how to use awareness days to inspire content ideas for your business?

Here’s some non-cheesy ways to turn awareness days into social media posts.
PLUS 3 myths about using awareness days in your content.