3 easy email lead magnets any business owner can create

April 29, 2022

Email lead magnets don’t have to be complicated. Here’s 3 easy lead magnet ideas any business owner can create.

Janet Murray Courageous Content Podcast Headshot

Want to create an email lead magnet for your business but not sure where to get started? Or what kind of email lead magnet is best for your business?

In this episode of the Courageous Content Podcast, I’ll share 3 types of email lead magnet any business owner can create.

I’ll share:

One of the most common mistakes I see business owners make with lead magnets is trying to get too advanced too soon. It really is best to keep things simple to start with e.g. a simple pdf download. Once you have successfully launched a simple lead magnet – and are getting decent download numbers – then you can move on to something more advanced.

Lead magnet ideas for beginners

These types of lead magnet are suitable for beginners.

  • Listicles
  • Templates/scripts
  • Checklists
  • Plans (e.g. workout, lesson plans, practice plans)
  • Recipes
  • Chord/lead sheets
  • Guides (e.g. gift guide, tourist guide)
  • Discount codes
  • Worksheet/Workbook
  • Prompts
  • Printables
  • Reports/whitepapers
  • EBook/Playbook
  • Transcript
  • Slide Deck
  • Newsletter
  • Facebook Group
  • Price list

Lead magnet ideas for more experienced content creators

These types of lead magnet are more suitable for experienced content creators.

  • Quizzes
  • Online Challenges
  • Webinars
  • Free trials (apps/resources)
  • Giveaways
  • Video series
  • Audio series (e.g. private podcast)
  • Calculators
  • Generators (e.g. headline)
  • Email course
  • Desktop/mobile wallpaper

3 easy email lead magnet ideas for business owners

One of the easiest lead magnets to create is a listicle – where you list out a series of tips/ideas e.g. 27 tips to have better sales calls as a health coach or
Most business owners can easily create a plan e.g. 30 day jazz piano practice plan for adult beginners or 90 day vegan weight loss plan.

A template/script is also easy to create e.g.17 conversation prompts for talking to a new retail employee about poor performance or blog post template for busy dental practices.

My Courageous Email Lead Magnet Content Kit contains templates for everything you need to launch an effective lead magnet (including these 3 styles of lead magnet).

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