Should you put prices on your website as a small business owner?

April 8, 2022

If you’re not putting your prices on your website you could be missing out on sales.

Janet Murray Courageous Content Podcast Headshot

Should you put your prices on your website as a small business owner?


Find out why in this episode of the Courageous Content Podcast.

This is what I cover:

I booked a discovery call with a coach I was interested in working with.

The programme sounded great – until she revealed the price: £10k.

AndI just didn’t have the budget at the time (which was no reflection on her abilities as a coach).

So the call ended on an awkward note – with me promising to ‘think about it’ and her promising to catch up with me in a few days. Neither of which happened.

Had her prices been on her website – or at least on the literature she sent out before the call – it would have saved us both time (and embarrassment).

Why business owners fear putting prices on their website

Many business owners fear putting their prices on their website

Common fears include:

  • Turning prospective clients off (before they’ve had a chance to find out how amazing they are)
  • Competitors undercutting their prices (and stealing business from them)

Many business owners also say they can’t put their prices on their website because every client is different. Which means it would be impossible to even give a ‘starting from’ price on their website.

Why you can and should put prices on your website

Most people have a budget in mind for any product/service. Depending on their price point, there may be room to stretch the budget a little. But there’s nothing you can say on any discovery/sales call that will ‘convince’ someone to go vastly over budget.

If your competitors really want to find out how much you charge, they can easily do so – even if your prices aren’t on your website (by getting a friend or colleague to ‘pretend’ to be a prospect, for example).

And if you can’t even given a ‘starting from’ price for your services (or a range of prices) that’s because your niche is too broad i.e. you’re trying to be everything to anyone – which is not a good business strategy.

If you’ve nailed your niche, you should be able to create a ‘package’ out of absolutely ANY service – because people typically ask for help with the same things.

And if you’ve put your package together correctly, there will be plenty of flexibility to tailor to individual needs.

Why being upfront about pricing can help you make more sales

Being upfront about your pricing will free you up to have conversations with qualified leads who are serious about your products/services – and avoid wasting time on ‘tyre kickers’ who want to pick your brain for free.

But that’s preceded by launching your one-to-one service, coaching or consultancy package, done for you or done with you service in your business, which means you need to create a plan and you need to create content.

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