October 11, 2021
How to plan launch content to set yourself up for success
[Tutorial]
Solocast
with Janet Murray
What kind of content do you need to create for a successful launch?
How far in advance should you be planning and creating your content? (Clue: it’s probably further ahead than you think.)
And how much content do you need to create for a successful launch?
That’s exactly what you’ll find out in this solo podcast with me, Janet Murray. Get practical tips and strategies for launching a product/service (for launches of any size).
Key Moments
[06:11] Why you need to think big (even for a small launch)
[09:04] How to avoid being sidetracked by surprises
[10:06] When to start planning your launch content
[13:18] The 3 types of content you need for any launch
[23:27] Polarising content – and how to use it in your launch
