About Me
Janet is a business strategist, copywriter and creator of Campaignonomics – a unique methodology designed to help businesses and brands build strategic, results-driven marketing campaigns that deliver real impact.
A former national newspaper journalist (writing and editing mainly for the Guardian) Janet specialises in creating strategic content campaigns for businesses/brands that generate leads and sales and build authority (via thought leadership content). She also has a wealth of experience in creating, launching and selling digital products including eBooks, online courses including her strategic business planner bundle which has an international client base of multiple thousands.
Janet is also a keynote speaker and podcaster who has spoken on big stages all over the world including The Youpreneur Summit (London), CMA Live (Edinburgh), Inbound (Boston, USA) on marketing and content strategy.
Former national newspaper journalist Janet is also the founder of The Singing Striders – a choir that specialises in performing at running events and has performed at the London Marathon, London Landmarks Half Marathon and Great Manchester Run.
Janet plays the piano, sings, runs and talks to her three cats (although not at the same time). She’s also a qualified England Athletics run leader, the event director of her local parkrun and a mum and long-suffering football widow.
About Me
Janet is a business strategist, copywriter and creator of Campaignonomics – a unique methodology designed to help businesses and brands build strategic, results-driven marketing campaigns that deliver real impact.
A former national newspaper journalist (writing and editing mainly for the Guardian) Janet specialises in creating strategic content campaigns for businesses/brands that generate leads and sales and build authority (via thought leadership content). She also has a wealth of experience in creating, launching and selling digital products including eBooks, online courses including her strategic business planner bundle which has an international client base of multiple thousands.
Janet is also a keynote speaker and podcaster who has spoken on big stages all over the world including The Youpreneur Summit (London), CMA Live (Edinburgh), Inbound (Boston, USA) on marketing and content strategy.
Former national newspaper journalist Janet is also the founder of The Singing Striders – a choir that specialises in performing at running events and has performed at the London Marathon, London Landmarks Half Marathon and Great Manchester Run.
Janet plays the piano, sings, runs and talks to her three cats (although not at the same time). She’s also a qualified England Athletics run leader, the event director of her local parkrun and a mum and long-suffering football widow.
Happy Clients
Happy Clients
My business is no longer a hobby – and my income has increased 100%
The planner and business strategy training helped me understand why my income was inconsistent and gave me the wake up call I needed to do something about it.
Implementing a business strategy – guided by Janet’s training – has helped me stay consistent with my content and increase my income. My income has increased by 100% and my business is no longer a hobby.
Paul Couchman – The Regency Cook
I don’t feel ‘stuck’in my business any more- and know how to attract my ideal clients
I lacked clarity on what I should be doing in my business to attract my ideal clients.
The planner – and the audio trainings/templates that come with it – helped me get my head around creating a business strategy. Which gave me the clarity I needed to be more strategic with my content – and not just post for the sake of it. I’ve gone from being stuck a lot of the time to enjoying creating. This is massive for me – and has been a long time coming!
Lou Walsh – The Skin Nurse
My business is no longer a hobby – and my income has increased 100%
The planner and business strategy training helped me understand why my income was inconsistent and gave me the wake up call I needed to do something about it.
Implementing a business strategy – guided by Janet’s training – has helped me stay consistent with my content and increase my income. My income has increased by 100% and my business is no longer a hobby.
Paul Couchman – The Regency Cook
I don’t feel ‘stuck’in my business any more- and know how to attract my ideal clients
I lacked clarity on what I should be doing in my business to attract my ideal clients.
The planner – and the audio trainings/templates that come with it – helped me get my head around creating a business strategy. Which gave me the clarity I needed to be more strategic with my content – and not just post for the sake of it. I’ve gone from being stuck a lot of the time to enjoying creating. This is massive for me – and has been a long time coming!
Lou Walsh – The Skin Nurse
Whats included:
- 2025 wirebound, hardback planner
- Digital version of plan (for use on iPad/tablet)
- Business Strategy Roadmap (inc. ready-to-go lead generation process)
- Fill-in-the gaps templates for key business content e.g. email newsletters, blogs, social media posts, client proposals (and follow ups), sales emails, new client onboarding emails & more(and other key business content)
- Checklists & scripts for sales calls, email lead magnets, digital product launches
Whats included:
- 2025 wirebound, hardback planner
- Digital version of plan (for use on iPad/tablet)
- Business Strategy Roadmap (inc. ready-to-go lead generation process)
- Fill-in-the gaps templates for key business content e.g. email newsletters, blogs, social media posts, client proposals (and follow ups), sales emails, new client onboarding emails & more(and other key business content)
- Checklists & scripts for sales calls, email lead magnets, digital product launches