Generate predictable revenue - and grow your business in 2025
with the Courageous Business Planner
Would you like to:
- Generate more predictable business revenue – and avoid ‘feast and famine’
- Increase your business income – without increasing your hours
- Develop multiple income streams to grow your business (and reduce risk)
If so, the 2025 Courageous Business Planner could be exactly what you need to make it happen.
“This is not just a pretty business planner. It’s a strategic business planning system. And since 2017 it’s helped thousands of business owners save time – and make more money.”
Janet Murray, creator of the Courageous Business Planner
What’s included & how it will help:
- A STRATEGIC BUSINESS PLAN – so you know what to do, and when, to generate consistent income – and business growth
- FINANCIAL STRATEGY & TRACKING SYSTEM – so you can set achievable financial goals and stay accountable throughout the year
- Tried and tested MARKETING & SALES STRATEGY – so you know how to attract your clients consistently
PLUS repeatable BUSINESS PROCESSES/SYSTEMS (provided as ready-to-go templates) – so you don’t have to keep reinventing the wheel.
The 2025 Business planner has 4 key functions:
- Create your strategic business plan
- Track your financial/business goals
- Plan your marketing and sales activities
- Manage your daily/weekly/monthly tasks/to-do lists
‘I have the accountability I need to plan ahead and stay productive’
Sarah King
Pharmacist specialising in medical grade skincare and Aesthetic treatments https://www.sarahkingaesthetics.co.uk/
2025 Courageous Business Planner
2025 Courageous Business Planner Bundle
Pre-order price £97
£197 + p&p
£97 + p&p
- 2025 Courageous Business Planner (print) worth £47
- 25 Essential Business Templates worth £147
- Business Strategy Audio Training (worth £147)
Pre-order bonuses*
- Everyone needs a side hustle (eBook and audio training) worth £147
- 1000+ social media templates worth £147
*Only available between 24 and 1 October 2024
2025 Courageous Business Planner Bundle + Courageous Business Owner’s Club 2024/2025 Membership
Pre-order price £297
£497+ p&p
£297 + p&p
- 2025 Courageous Business Planner (print) worth £47
- 25 Essential Business Templates worth £147
- Strategic Business Planning Audio Training worth £147
- Full access to the business template library [250 essential business templates]
- Ticket to Virtual CEO Day on Nov 14 worth £147
- 4 Quarterly business planning sessions worth £147
- 8 x monthly implementation sessions
- Weekly newsletter with content ideas and business news £147
- 10 x monthly expert masterclass
- Online community for networking/learning £147
Pre-order bonuses*
- Everyone needs a side hustle (eBook and audio training) worth £147
- 1000+ social media templates worth £147
*Only available between 24 and 1 October 2024
Is the 2025 Courageous Business Planner right for you?
It’s a great investment for….
- Business Owners
- Freelancers/Contractors
- Coaches/Consultants
- Training providers
- Owner Operators
- Entrepreneurs
- Established business owners
- New business owners
- Solopreneurs
- Service business owners
- Product business owners*
- Full-time business owners
- Part-time business owners/side hustlers
- Entrepreneurially minded people (who are not self-employed - but are invested in growing the business they work for)
It’s NOT a great investment for…
- People who have no interest in growing a sustainable business with consistent, predictable revenue (including recurring revenue streams)
- Product business owners who think they need a ‘different’ strategy to service business owners (you don’t!)
What people say about working with me
“Janet’s strategic approach really works for my business”
I was tired of all the ‘Bro Marketing’ approaches to doing business online. I was uncomfortable with some of the sleazy sales tactics being recommended. It felt like the only way to succeed online was to share dramatic, personal stories. But I’m a private person – and that’s just not me.
As a business systems person, I have a logical brain – so Janet’s strategic approach really works for me. I now plan marketing content quarterly – based on my business and sales goals. This has both saved me time – and helped me get better results. Best of all, I feel I can show up online as ‘me’.
Sonaya Williams – Business Systems Strategist
“My income has increased by 20% – it’s been a game changer for my business”
The business strategy training was a game changer for my business – it transformed my habits and mindset. I’ve stopped procrastinating about marketing – because I know what kind of content I need to publish (and the best time to do it). And taking a more strategic approach also means I can repurpose more content – saving me at least five hours a week.
As a result, my income has increased by around 20%. For a business that was already turning over six figures, this is really significant.
Zoe Willingham – Dog Behaviourist
About the creator of the 2025 Business Planner
I’m Janet Murray – I’m a business strategist and copywriter.
I create strategic copywriting campaigns for businesses/brands that save time – and generate leads and sales. My specialisms are thought leadership content (inc. white papers/reports, blog, newsletter, podcast and social media campaigns) and launch content (inc. sales pages, email marketing and lead magnet campaigns).
I also create done-with-you online courses – for clients who want to share their knowledge/expertise with the world but don’t necessarily have the time and/or ‘know how’ to create their own digital products.
I’m also the founder of an education and training company – and create and sell digital education products for consultants, coaches, freelancers and small business owners.
My Courageous CEO Strategic Business Planner & resource kit is used by thousands of business owners – worldwide – and includes tried and tested strategy and resources for business growth.
I’m also the host of The Courageous CEO podcast – for business owners who want consistent, predictable revenue – and a business they can scale and/or sell in the future.
What people say about working with me
“I secured £2800 of new business – for just a few hours work”
I was starting my own business – and as an accountant, I love processes and procedures. The planner and business strategy resources were perfect for me – they gave me the structure I needed to get key processes in place in my business to attract my ideal clients, onboard them and make sure I got paid in a timely manner!
There’s no ‘faddy’ business advice – just practical, tried-and-tested strategies for generating income and attracting your ideal clients – that are easy to implement. The ‘Cash Generation’ training and templates helped me secure £2800 of new business – from a handful of emails and a few hours’ work. Janet also runs free virtual training events for her planner clients – across the year. This has not only helped me gain invaluable business knowledge – it’s also helped me build connections with other business owners.
Victoria Bance – Professional Organiser
“I’m earning a full time salary – working just three days a week”
I was just about to go on maternity leave and was concerned about losing momentum – and clients – while working reduced hours. Janet’s planner and strategy resources helped me take a more strategic approach to business – allowing me to get more done in less time. This meant I actually increased my client base while I was on maternity leave – rather than losing them.
The key for me has been planning and creating content months in advance (both for myself and clients) – and focusing more on creating content that converts. You really don’t need to be on social media 24/7 to attract your ideal clients. I’m now earning the equivalent of a full time salary working three days a week – with a baby in tow!
Rowena Wilding – Marketing Consultant
Frequently Asked Questions
Your planner will be posted out to you on/around the w/b 4 November 2025
Absolutely! When you click to make your purchase, the website will work out the planner shipping charge relevant to where you are in the world. Just expect to wait a little longer for delivery (see the information about delivery dates below).
To keep the costs as low as possible for you, we don’t send the planner “signed for” but we do ensure that we have proof of postage, so that it’s traceable should it go astray (UK only). We are subject to standard Royal Mail delivery times, which are generally one to two working days in the UK but can be longer for overseas delivery.
Planner Only Bundle
- 2025 Courageous Business Planner (print and digital versions)
- 25 Essential Business Templates
- Strategic Business Planning
Audio Training worth
Planner Bundle & 2024/25 membership of the Courageous Business Owners’ Club
- 2025 Courageous Business Planner (print and digital versions)
- 25 Essential Business Templates
- Strategic Business Planning
Audio Training
- Full access to the business template library [250 essential business templates]
- Ticket to Virtual CEO Day on Nov 14
- 4 Quarterly business planning sessions
- 8 x monthly implementation sessions
- Weekly newsletter with content ideas and business news
- 10 x monthly expert masterclass
- Online community for networking/learning
Please be advised that we don’t offer refunds/exchanges. Once you’ve handled your planner, we can’t resell it…so please be 100% sure before you buy.
Yes – you can buy a ‘digital only’ version. However – just to make you aware that the digital price is the same as the physical planner – because the value is in the strategy and implementation resources. The physical planner itself is a nice ‘bonus’ for those who like a ‘real’ planner but it’s not the core product.
If you are buying more than five planners, we may be able to offer a discount on multiple orders (including multiple licences for digital resource access). Please email us at [email protected] for a bespoke quotation.
Yes – there are plenty of pics on the sales page (you can scroll up this page to see them).
First off, have you allowed enough time for delivery? Check Q1 – Q3 for details of estimated delivery dates/times.
If you have checked this out and believe your planner should have arrived by now, please send us an email at [email protected]
To help you as quickly and efficiently as possible, we need the following information:
✔️The date of your order
✔️The item(s) your ordered
✔️The email address you used for your order
✔️The postal address you want the planner sent to
✔️The order number (if you have it). If you haven’t, don’t worry
If you just send a message saying ‘my planner hasn’t arrived and/or ‘I didn’t get a confirmation for my purchase’, it will take us longer to help you.
Please note that our working hours are 9 – 5pm (BST/GMT) Monday – Friday (excluding Public holidays) so if you email/message is sent out of those hours, you may need to wait for a response.
Email: [email protected]
We set aside a limited amount of stock for giveaways. If you would like to apply for a free/discounted copy for a giveaway, please email us on [email protected] .
No – we don’t sell the individual elements of the planner separately.
No. The 2025 Courageous Business Planner is not just a pretty planner (although it is pretty). It’s a strategic business planning system. Therefore the training, templates and other implementation resources are crucial to help you get the best results from your planner. If you just want to buy a stylish-looking planner to use as a diary/journal for your business, there are plenty to choose from.
Based on previous years, we are expecting a spike in sales in the first 24 hours (and increased traffic to our resource area). This may result in a short delay in the delivery of your online bonuses – so please don’t panic if they don’t arrive immediately.
Success stories
“My business is no longer a hobby – and my income has increased 100%”
The planner and business strategy training helped me understand why my income was inconsistent and gave me the wake up call I needed to do something about it.
Implementing a business strategy – guided by Janet’s training – has helped me stay consistent with my content and increase my income. My income has increased by 100% and my business is no longer a hobby.
Paul Couchman – The Regency Cook
www.theregencycook.co.uk
“I don’t feel ‘stuck’ in my business any more – and know how to attract my ideal clients”
I lacked clarity on what I should be doing in my business to attract my ideal clients.
The planner – and the audio trainings/templates that come with it – helped me get my head around creating a business strategy. Which gave me the clarity I needed to be more strategic with my content – and not just post for the sake of it. I’ve gone from being stuck a lot of the time to enjoying creating. This is massive for me – and has been a long time coming!
Lou Walsh – The Skin Nurse
www.theskinnurse.co.uk