Generate predictable revenue - and grow your business in 2025
with the Courageous Business Planner Bundle
Would you like to:
- Generate more predictable business revenue – and avoid ‘feast and famine’
- Increase your business income – without increasing your hours
- Develop multiple income streams to grow your business (and reduce risk)
If so, the 2025 Courageous Business Planner Bundle could be exactly what you need to make it happen.
This is not just a pretty business planner. It’s a strategic business planning system. And – since 2017 – it’s helped thousands of business owners save time – and make more money …
Janet Murray, creator of the Courageous Business Planner
What’s included:
- A STRATEGIC BUSINESS PLAN – so you know what to do, and when, to generate consistent income – and business growth
- FINANCIAL STRATEGY & TRACKING SYSTEM – so you can set achievable financial goals and stay accountable throughout the year
- Tried and tested MARKETING & SALES STRATEGY – so you know how to attract your clients consistently
PLUS repeatable BUSINESS PROCESSES/SYSTEMS (provided as ready-to-go templates) – so you don’t have to keep reinventing the wheel.
Create your 2025 Strategic Business Plan in six easy steps
Step 1: Create your business vision
Step 2: Create your financial vision
Step 3: Create & price your core offer
Step 4: Design your lead generation & sales process
Step 5: Create your annual Content Campaign Overview
Step 6: Create your Strategic Business Plan
I have the accountability I need to plan ahead and stay productive in my business
Sarah King, Pharmacist specialising in medical grade skincare & Aesthetic treatments
2025 Courageous Business Planner
2025 Courageous Business Planner Bundle
£197 + p&p
£147 + p&p
- 2025 Courageous Business Planner - hardback (worth £47)
- Online Entrepreneurship Programme (worth £147)
- Digital Version of Planner (worth £47)
- 1000+ Social Media Post Templates (worth £47)
FREE BONUS*: Income Booster eBook Bundle (worth £60) *
- Creating Irresistible Offers for B2B & B2C clients (worth £19.99)
- Pricing Confidence for Recovering Under Chargers (worth £19.99)
- ‘Non-Selly’ Sales Strategy for Coaches, Consultants & Creative Freelancers (worth £19.99)
*Only available between 1 and 8 October 2024
Courageous Business Club Membership (inc 2025 Courageous Business Planner Bundle) - Monthly Subscription *
£47 pcm
- 2025 Courageous Business Planner - hardback (worth £47)
- Online Entrepreneurship Programme (worth £147)
- Digital Version of Planner (worth £47)
- 1000+ Social Media Post Templates (worth £47)
PLUS ...
- Ticket to Virtual Business Planning Retreat (worth £147)
- Quarterly & Monthly Strategic Planning Sessions (worth £147)
- Full Access to my Business Template Library - 150+ templates - (worth £497)
- Monthly expert masterclass (worth £497)
- Courageous Ideas weekly newsletter subscription (worth £147)
- Online community for networking/learning (worth £147)
FREE BONUS*: Income Booster eBook Bundle (worth £60) *
- Creating Irresistible Offers for B2B & B2C clients (worth £19.99)
- Pricing Confidence for Recovering Under Chargers (worth £19.99)
- ‘Non-Selly’ Sales Strategy for Coaches, Consultants & Creative Freelancers (worth £19.99)
*Postage and packing charges apply for overseas orders
Courageous Business Club Membership (inc 2025 Courageous Business Planner Bundle) - Annual
£497+ p&p
£397+ p&p
- 2025 Courageous Business Planner - hardback (worth £47)
- Online Entrepreneurship Programme (worth £147)
- Digital Version of Planner (worth £47)
- 1000+ Social Media Post Templates (worth £47)
PLUS ...
- Ticket to Virtual Business Planning Retreat (worth £147)
- Quarterly & Monthly Strategic Planning Sessions (worth £147)
- Full Access to my Business Template Library - 150+ templates - (worth £497)
- Monthly expert masterclass (worth £497)
- Courageous Ideas weekly newsletter subscription (worth £147)
- Online community for networking/learning (worth £147)
FREE BONUS*: Income Booster eBook Bundle (worth £60) *
- Creating Irresistible Offers for B2B & B2C clients (worth £19.99)
- Pricing Confidence for Recovering Under Chargers (worth £19.99)
- ‘Non-Selly’ Sales Strategy for Coaches, Consultants & Creative Freelancers (worth £19.99)
*Only available between 1 and 8 October 2024
What’s included in your Essential Business Template Bundle
Strategic Business Planning
- Strategic Business Plan Template
- 90 Day Business Blueprint
- Financial Strategy Template
- Cashflow Forecast Planner
- Monthly, Weekly & Daily Goal setting
Lead Generation & Sales
- Sales funnel mapping template
- Offer & packages template
- Proactive email outreach campaign (to secure new clients)
- ‘Keep In Touch’ process (for existing clients)
- Sales page copy template
- Client/sales proposal template
- Sales call checklist
Content Strategy & Personal Branding
- Social media bios
- Annual Content Strategy Template
- Quarterly Content Campaign Planner
- Press release template
- Guest speaker ‘pitch’ email template
- Sponsorship pricing & packages templates
- Sponsorship/partnership proposal email template
Business Systems & Branding
- New client onboarding emails
- New team member onboarding email templates
- Digital product delivery email campaign
- Invoicing & late payment process (email & templates)
- Social Media Post templates (four for each day of the year)
Client Stories
“Janet’s strategic approach really works for my business”
I was tired of all the ‘Bro Marketing’ approaches to doing business online. I was uncomfortable with some of the sleazy sales tactics being recommended. It felt like the only way to succeed online was to share dramatic, personal stories. But I’m a private person – and that’s just not me.
As a business systems person, I have a logical brain – so Janet’s strategic approach really works for me. I now plan marketing content quarterly – based on my business and sales goals. This has both saved me time – and helped me get better results. Best of all, I feel I can show up online as ‘me’.
Sonaya Williams – Business Systems Strategist
“My income has increased by 20% – it’s been a game changer for my business”
The business strategy training was a game changer for my business – it transformed my habits and mindset. I’ve stopped procrastinating about marketing – because I know what kind of content I need to publish (and the best time to do it). And taking a more strategic approach also means I can repurpose more content – saving me at least five hours a week.
As a result, my income has increased by around 20%. For a business that was already turning over six figures, this is really significant.
Zoe Willingham – Dog Behaviourist
Courageous Business Planner : about the creator
Hi – I’m Janet Murray
I’m a business and communications strategist with more than 10 years’ experience helping small business owners grow and scale their businesses.
I created the Courageous Business Planner to help coaches, consultants and creative freelancers generate more consistent, predictable income in their business.
And to provide the foundational skills (and resources) they need to help them:
- Set and track achievable financial goals in their business
- Create and sell compelling business offers to clients they love to work with
- Plan and create content campaigns that help them sell their offers with ease
With 10 years’ experience behind me, I know that none of this can be achieved without a strategic business plan – that breaks down your big business goals – so you know what to do each quarter, month and week to actually achieve them.
I also know that knowing what to do isn’t always enough. Often you also need to see how. Which is why my 2025 Courageous Business Planner Bundle comes with tried and test templates/checklists and other resources to help with implementation.
I’m also the host of the ‘Courageous’ podcast – with Season 2 coming very soon.,
What people say about working with me
“I secured £2800 of new business – for just a few hours work”
I was starting my own business – and as an accountant, I love processes and procedures. The planner and business strategy resources were perfect for me – they gave me the structure I needed to get key processes in place in my business to attract my ideal clients, onboard them and make sure I got paid in a timely manner!
There’s no ‘faddy’ business advice – just practical, tried-and-tested strategies for generating income and attracting your ideal clients – that are easy to implement. The ‘Cash Generation’ training and templates helped me secure £2800 of new business – from a handful of emails and a few hours’ work. Janet also runs free virtual training events for her planner clients – across the year. This has not only helped me gain invaluable business knowledge – it’s also helped me build connections with other business owners.
Victoria Bance – Professional Organiser
“I’m earning a full time salary – working just three days a week”
I was just about to go on maternity leave and was concerned about losing momentum – and clients – while working reduced hours. Janet’s planner and strategy resources helped me take a more strategic approach to business – allowing me to get more done in less time. This meant I actually increased my client base while I was on maternity leave – rather than losing them.
The key for me has been planning and creating content months in advance (both for myself and clients) – and focusing more on creating content that converts. You really don’t need to be on social media 24/7 to attract your ideal clients. I’m now earning the equivalent of a full time salary working three days a week – with a baby in tow!
Rowena Wilding – Marketing Consultant
Frequently Asked Questions
Your planner will be posted out to you on/around the w/b 4 November 2025
Absolutely! When you click to make your purchase, the website will work out the planner shipping charge relevant to where you are in the world. Just expect to wait a little longer for delivery (see the information about delivery dates below).
To keep the costs as low as possible for you, we don’t send the planner “signed for” but we do ensure that we have proof of postage, so that it’s traceable should it go astray (UK only). We are subject to standard Royal Mail delivery times, which are generally one to two working days in the UK but can be longer for overseas delivery.
Planner Only Bundle
- 2025 Courageous Business Planner (print and digital versions)
- 25 Essential Business Templates
- Strategic Business Planning
Audio Training worth
Planner Bundle & 2024/25 membership of the Courageous Business Owners’ Club
- 2025 Courageous Business Planner (print and digital versions)
- 25 Essential Business Templates
- Strategic Business Planning
Audio Training
- Full access to the business template library [250 essential business templates]
- Ticket to Virtual CEO Day on Nov 14
- 4 Quarterly business planning sessions
- 8 x monthly implementation sessions
- Weekly newsletter with content ideas and business news
- 10 x monthly expert masterclass
- Online community for networking/learning
Please be advised that we don’t offer refunds/exchanges. Once you’ve handled your planner, we can’t resell it…so please be 100% sure before you buy.
Yes – you can buy a ‘digital only’ version. However – just to make you aware that the digital price is the same as the physical planner – because the value is in the strategy and implementation resources. The physical planner itself is a nice ‘bonus’ for those who like a ‘real’ planner but it’s not the core product.
If you are buying more than five planners, we may be able to offer a discount on multiple orders (including multiple licences for digital resource access). Please email us at [email protected] for a bespoke quotation.
Yes – there are plenty of pics on the sales page (you can scroll up this page to see them).
First off, have you allowed enough time for delivery? Check Q1 – Q3 for details of estimated delivery dates/times.
If you have checked this out and believe your planner should have arrived by now, please send us an email at [email protected]
To help you as quickly and efficiently as possible, we need the following information:
✔️The date of your order
✔️The item(s) your ordered
✔️The email address you used for your order
✔️The postal address you want the planner sent to
✔️The order number (if you have it). If you haven’t, don’t worry
If you just send a message saying ‘my planner hasn’t arrived and/or ‘I didn’t get a confirmation for my purchase’, it will take us longer to help you.
Please note that our working hours are 9 – 5pm (BST/GMT) Monday – Friday (excluding Public holidays) so if you email/message is sent out of those hours, you may need to wait for a response.
Email: [email protected]
We set aside a limited amount of stock for giveaways. If you would like to apply for a free/discounted copy for a giveaway, please email us on [email protected] .
No – we don’t sell the individual elements of the planner separately.
No. The 2025 Courageous Business Planner is not just a pretty planner (although it is pretty). It’s a strategic business planning system. Therefore the training, templates and other implementation resources are crucial to help you get the best results from your planner. If you just want to buy a stylish-looking planner to use as a diary/journal for your business, there are plenty to choose from.
Based on previous years, we are expecting a spike in sales in the first 24 hours (and increased traffic to our resource area). This may result in a short delay in the delivery of your online bonuses – so please don’t panic if they don’t arrive immediately.
Success stories
“My business is no longer a hobby – and my income has increased 100%”
The planner and business strategy training helped me understand why my income was inconsistent and gave me the wake up call I needed to do something about it.
Implementing a business strategy – guided by Janet’s training – has helped me stay consistent with my content and increase my income. My income has increased by 100% and my business is no longer a hobby.
Paul Couchman – The Regency Cook
www.theregencycook.co.uk
“I don’t feel ‘stuck’ in my business any more – and know how to attract my ideal clients”
I lacked clarity on what I should be doing in my business to attract my ideal clients.
The planner – and the audio trainings/templates that come with it – helped me get my head around creating a business strategy. Which gave me the clarity I needed to be more strategic with my content – and not just post for the sake of it. I’ve gone from being stuck a lot of the time to enjoying creating. This is massive for me – and has been a long time coming!
Lou Walsh – The Skin Nurse
www.theskinnurse.co.uk