Do you feel like you’re leaving money on the table because you don’t have time to promote your business?
It’s hard to find the time for PR when you’re single-handedly running a business.
- You focus on one social media platform for a while, begin to make progress...then the others start to slide
- You start reaching out to journalists on magazines you’d love to be featured in...then find you don’t have time to follow up with them
- You get that email newsletter or blog up and running - then find yourself struggling to stick to a regular publishing schedule
You feel like you’re running to catch up all the time.
Work with me in 2017 - and well into 2018 - and I’ll help you create a PR system for your business that will ensure you have a constant stream of new leads and clients - one you can stick on autopilot, leaving you time to get on with doing the things you do best in your business.
You'll need to commit a few hours a week to getting your website, social media and online marketing in order and you'll need to be prepared to take daily actions to work towards your goals. But I’ll be there to guide you, holding your hand as little or as much as you need me to.
You’ll also get the support of a group of creative women who are committed to doing work they love.
No more scouring the web for that Mailchimp video, leadpages tutorial or wondering about the best opt-in boxes. There’ll be cheat sheets, checklists, video tutorials and bite-sized chunks of learning to help you navigate your way through the online noise.
When the studio opens, you’ll be invited to take a quiz. This will help you decide which area you need to focus on first: press, social media marketing, sales and content creation.
You’ll then be guided through the studio library (which includes video tutorials, worksheets, audio and live classes) at a pace that makes sense for your business and feels comfortable for you. We’ll also help you find an accountability partner you can work with to achieve your goals.
Here's an example of some of the topics we'll cover:
Press: getting regular/mentions in the newspapers/magazines (including how to pitch ideas to journalists), how to get journalists to come to you for comment (rather than pitching them all the time) and how to do radio/TV interviews (if you want to)
Social: deciding which platforms to focus on, what kind of content to create (including video), social media scheduling and automation, how to find and create stylish images
Content marketing: Starting a regular blog, vlog, podcast or newsletter for your business, coming up with content ideas, getting people to share your content, how to turn your free content into sales
Sales: setting your prices, email list building strategies, building sales funnels, turning website visitors into customers, Facebook advertising
You'll need to be prepared to get messy. To try things out (and maybe even make mistakes) - safe in the knowledge that you will find the right solutions for your business. Just think what that will do for your confidence.
Here’s what you get if you join
- Exclusive access to the Soulful PR studio library, which includes video tutorials, worksheets, audio and live classes on press, social media marketing, sales and content marketing
- Exclusive access to video interviews with high profile journalists and editors from media outlets like the Huffington Post, BBC, Guardian, Daily Mail & more in which they reveal exactly what they’re looking for from people like you (new interview added each month)
- Exclusive access to a private Facebook Group where you can interact with me and all the other Studio members, seek advice, get feedback, ask any questions that you have and feel part of a community.
- Regular group coaching calls, where you can put your questions directly to me
- A monthly online masterclass with an expert on how to promote your business e.g. How To Use Instagram To Promote Your Business (with Sara Tasker), Getting Started With Facebook Ads (with Marya Jan) and Charging What You’re Worth (with Laura Lucas)
- Discounts & advance booking on Soulful PR live events
- 1-2-1 access to coaching with me via private message
- Accountability partner
How much does it cost?
Being a member of the Soulful PR community usually costs £378 (US $475) per year or £42 (US $53 a month), but if you join in an offer period you can get a discounted annual rate of £294 . You’ll also get three fab bonuses, including:
Immediate access to the recording of my Soulful PR Session with Andrea Thompson at Marie Claire magazine so you can find out what kind of stories they’re looking for in 2017.
Exclusive access to Soulful Stories - my digital course on how to craft your unique business story and use it promote your business on social media and in the press
A 30 minute 1-2-1 consultation with me to set your PR priorities for the coming year.**
(**Annual subscription only - please see FAQs on this point)
The Soulful PR Studio is for you if:
You have a product or service-based business and are in your first few years of business
You have a product or service-based business and have been been in business for more than two years but feel you could be making more money
Would like to create a PR/marketing system for your business that will generate a steady stream of leads you can convert into customers
You’d like to stop having to ‘Google’ for information on PR/marketing e.g. email marketing, email list-building, sales funnels, pitching to journalists and so on...
You like systems, checklists and tutorials to follow
You’d like accountability and regular reminders to help you keep moving forward
The Soulful PR Studio is not for you:
If you want a ‘cookie cutter’ approach to PR. All the resources will be there for you, but you’ll need to create a system that works for your business
You believe there is a magic solution to your PR/marketing challenges. There isn’t. The cheat sheets, tutorials, worksheets, live masterclasses, interviews with journalists (and all the other fab resources) will save you ton of time. But YOU need do the work to actually make things happen.
You expect to see instant results. It took me 90 days to take my Instagram following from 700 - 1700 and 6 months (and investment in Facebook advertising) to take my Facebook group from 500 - 5000 - and that’s with an established online presence and email list! I believe it takes a least a year of consistent, daily action to really get traction with your marketing and PR.
You think PR success is about the amount of time your spend online. When you’re really focused you can make progress in just 15 minutes a day. The key is to do it every day.
You’re not ready to be the face of your brand. People want to get to know the person behind the business - that’s how you build relationships, trust and ultimately makes sales. If you’re not ready to come out from behind your product/service, you’re not ready for the Soulful PR studio.
You’re not willing to take imperfect action. Commit to the Soulful PR studio and you will most almost certainly make mistakes and get things wrong. That’s where your richest learning will be.
You don’t enjoy being part of a community and prefer working alone
How long do I have access to the course materials?
As long as you’re a paid-up member of the community.
What format is the course content delivered in?
The course materials are shared as video content, worksheets, cheat sheets and checklists. You’ll get your own login and password for our members’ area so you can access the course materials at any time. We do ask that your login is not shared, as membership is per individual rather than per company.
What else will happen?
You’ll get instant access to the recording of my Soulful PR Session with Andrea Thompson at Marie Claire magazine so you can find out what kind of stories they’re looking for in 2017. You'll also get access to our private membership fo (our Slack group).
We’ll also email you with exclusive access to Soulful Stories - my new digital course on how to craft your unique business story and use it promote your business on social media and in the press.
How much does it cost?
Usually £378 (US $475) per annum, or £42 (US $53) per month or £294 per annum in the offer period.
How much time do I need to invest?
You’ll get out what you put in. If you invest a couple of hours a week, you should start to make progress quickly. If you only dip in to the materials and community now and again your progress will be slower.
Cancellation under the Distance Selling Regulations within 7 days of booking
If you join the Studio via our website, you have a legal right to cancel under the Consumer Protection (Distance Selling) Regulations 2000 (‘Distance Selling Regulations’). Your legal right to cancel starts from the date when a booking is made – which is when the contract between us is formed. You have a period of 7 (seven) working days in which you may cancel the booking, starting from the day after the day when the booking is made. Working days means that Saturdays, Sundays or public holidays are not included in this period. This means that during the relevant period if you change your mind or for any other reason you decide you do not want to take part in the Studio, you can notify us of your decision to cancel the Contract and receive a refund. Advice about your legal right to cancel the Contract under these regulations is available from your local Citizens’ Advice Bureau or Trading Standards office.
If you exercise your legal right to cancel under the Distance Selling Regulations, you will receive a full refund of the price you paid when booking provided you have not logged into the private membership website for the Soulful PR Studio. We will process the refund due to you as soon as possible and, in any case, within 30 calendar days of the day on which you gave us notice of cancellation.
If you have logged into the private membership website for the Soulful PR Studio thereby having access to all the content and materials, your legal right to cancel under the Distance Selling Regulations will not apply.
Cancellations after joining the Studio
Refunds will not be payable after members have accessed the private membership website for the Soulful PR Studio.
What if I cancel and I have taken my 1-2-1 consultation? The free 1-2-1 consultation is an offer made to members selecting annual membership only. Should you take out an annual membership and then decide to cancel within 7 days, you will be refunded your membership fee (subject to the terms in the point above) minus £150+VAT if you have had the 30 minute consultation.