podcast086

[086] Will your story interest national journalists? Here’s how to find out…

When you’re launching a new product or service, it’s tempting to think everyone will be interested in your story – including the national media. But you do need to be realistic about what will be of interest to a national audience. In this episode, I explain how to decide if your story has…

How to find out if your story idea will interest national journalists

Getting featured in national publications and programmes can be a powerful way to promote your business. But I see so many business owners wasting time pitching stories to national journalists that are far more suited to local or industry titles. So how can you tell whether your story idea has…

podcast085

[085] How to use Facebook Live to promote your business with Ian Anderson Gray

Facebook’s new live streaming service Facebook Live lets you broadcast videos from your mobile device straight to your news feed, page or group. It’s a fantastic way for you to build your audience and connect with prospective clients. In this episode, social media expert Ian Anderson Gray shares his advice on how to…

Five things editors would love to say to you

[084] Five things editors would love to say to you

Editors can be frustrating to deal with. They don’t always respond to emails and rarely return phone calls, so understanding what they’re looking for – and the best way to pitch to them – can be a challenge. In this episode, I talk about the pressures journalists are under -and their…

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[083] How to find out if social media is actually working for you with Jennifer Begg

It’s easy to be active on social media. Being strategic – so your activity actually has an impact on your business – is much more challenging. But how do you find out if your social media activity is actually working for you? In this episode I talk to social media expert Jennifer…

How to set boundaries with your clients

[082] How to set boundaries with your clients (and why it’s a PR issue)

While the majority of your clients will understand you’re not the only person they work with and respect your free time, you will occasionally come across those who don’t respect your boundaries. These kind of clients might call or text you in the evenings, send Facebook messages or call you over the weekend –…