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How not to feel intimidated by journalists

[070] How not to feel intimidated by journalists

I’ve lost count of the number of people who’ve told me they feel intimidated by journalists. In fact, the thought of pitching an idea or giving an interview to a journalist can turn some perfectly confident people into a stammering mess. If this sounds like you, this podcast episode is full of practical…

How to grow your email list through challenges

[069] How to grow your email list through challenges with Angela Henderson

Over the last eight months Angela Henderson has added over 2,700  people to her email list. What’s her secret? A series of 30 day online challenges that have captured the imagination of her target audience (mainly mums of babies and toddlers) and helped build a strong sense of community. In…

Three non-spammy ways to promote your business in Facebook groups

[068]Three non-spammy ways to promote your business in Facebook groups

You wouldn’t walk up to someone at a networking ‘do’ and immediately start selling them your products or services, would you? (at least I hope you wouldn’t). Yet every day I see people joining Facebook groups (including my own) and the first thing they do is post an advert for…

How to write and publish for your own non-fiction book

[067] How to write and publish your own non-fiction book with Joanna Penn

Joanna Penn is a New York Times and USA Today bestselling thriller writer and non-fiction author who has sold over 450,000 books in 74 countries and 5 languages. She’s also a speaker, podcaster and online course creator. In this episode she shares her advice on how to get your book idea out…

How to develop your pitching muscle

[066] How to develop your pitching muscle (and why you need to)

If you want to create great PR opportunities for your business, you need to develop your ‘pitching muscle.’ That means practising every single day: suggesting a story idea to a journalist,  pitching yourself as a podcast guest or putting yourself forward to speak at an event, for example. It doesn’t really…

How to use media coverage to grow your business

[065] How to use media coverage to grow your business with the Merrymaker Sisters

Health coaches Emma and Carla – aka the Merrymaker Sisters – have been featured in dozens of magazines and newspapers, and on radio and TV. What’s their secret? They just ask. In this episode,  the Merrymaker Sisters share their tips and strategies for getting major media coverage for their business –…